Case Study
Stretch Squared Signature Design Package
Client
Deliverables
Brand Identity • Marketing Materials • Website Design
Tools utilized
Illustrator • InDesign • Photoshop • Lightroom • Framer
Project description
A physical therapy office specializing in muscular rehabilitation, aimed to create a consistent design aesthetic throughout their brand identity.
Brief
Stretch Squared required a comprehensive strategy for the design aesthetic of their brand identity. This design package included the creation of a new brand mark, marketing materials including business cards, uniforms, flyers, signage, and an updated website to bring everything to a uniform look and feel.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, and optimization phases.
Research & Planning
Defined target audience segments and outlined key features based on user needs and market trends.
Design
Collaborated with client to pin point design aesthetic needs/desires, fine tune brand identity, complete marketing materials and web design. Refined designs based on client feedback to enhance usability and visual appeal.
Implementation
Implemented design changes to improve aesthetics in collaboration with client. Formulated comprehensive design references for use by vendors.
Optimization
Conducted client-oriented tests for ease of use and client satisfaction. Gathered client feedback and implemented changes.
Solution
Our outcome delivers a high quality brand identity that attracts future clients and marketing materials that create client loyalty.
Brand Identity
Formulated strategies and protocols for brand identity labeling standards for all usage variations.
Company Mark
Logo variations created for use with varying media alternatives.
Business Cards
Promotional tool for advertising and attracting new clients.
Pop-up Signage
Promotional tool for advertising, attracting new clients, explaining Muscle Manipulation Therapy and additional offerings.
Flyers
Promotional tool for advertising, attracting new clients, explaining Muscle Manipulation Therapy and additional offerings.
Birthday Loyalty Postcards
Created as a loyalty gift for returning clients.
Website Design
Promotional tool for advertising, attracting new clients, explaining Muscle Manipulation Therapy and additional offerings. Backed by strong SEO principals to drive more B2C impressions.
Results
Here, the outcomes and achievements of the project are highlighted, including client feedback, adoption rates, and industry recognition.
Positive Client Feedback
Client satisfaction ratings and positive critiques highlight the beautiful new brand identity, with cohesive marketing and promotional materials.