Case Study
Med X Change marketing materials
Client
Deliverables
Business Card • Sales Sheet • Advertisements • Trade Show Booth
Tools utilized
Illustrator • InDesign • Photoshop
Project description
A leading manufacturer of medical video recorders and cameras, committed to developing affordable, high-quality alternatives for surgical operating suites.
Brief
Med X Change required a comprehensive strategy for the design aesthetic of their brand identity. This design package included the creation of a new brand mark, marketing materials including business cards, uniforms, print and digital advertisements, signage, and trade show booth designs.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Defined target audience segments and outlined key features based on user needs and market trends.
Design
Collaborated with client to pin point design aesthetic needs/desires, fine tune brand identity, complete marketing materials. Refined designs based on client feedback to enhance usability and visual appeal.
Implementation
Implemented design changes to improve aesthetics in collaboration with client. Formulated comprehensive design references for use by vendors.
Optimization
Conducted client-oriented tests for ease of use and client satisfaction. Gathered client feedback and implemented changes.
Solution
Our outcome delivers a high quality, cohesive brand identity that attracts future clients and marketing materials that create client loyalty.
Custom Logo Variation
Logo variation created to streamline printing process, cutting down on printer misalignment errors and eliminating additional color printing costs.
Business Cards
Promotional tool for advertising and attracting new clients.
Custom Envelopes
Creating a cohesive aesthetic between all client facing materials.
Sales Sheets
Promotional guide for product features and variants available for B2B and B2C sales.
Magazine Advertisement
Promotional tool for advertising, attracting new B2B and B2C sales.
LinkedIn Advertisement
Promotional tool for advertising, attracting new B2B and B2C sales.
Trade Show Booth
Promotional guide to showcase product features and variants available for B2B and B2C sales.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Positive User Feedback
Client satisfaction ratings and positive critiques highlight the beautiful new brand identity, with cohesive marketing and promotional materials.